When it comes to quirky icons, it’s tough to beat Nintendo’s Super Mario™, set in a mushroom kingdom with a mustachio’d Italian plumber in blue overalls who routinely saves a princess from anthropomorphic turtles. But it’s more than just a legendary video game. It’s been a pop cultural sensation for more than 30 years, opening up worlds of imagination and creativity for kids and grown-ups alike. And now, for Spring/Summer 2020, it’s the newest member of the Levi’s® collaboration family.
Levi’s® x Super Mario™ is a stylish, streetwear-inspired collection of denim, tees, hoodies, and accessories that brings together two major cultural icons famous for their youthful energy, nostalgia, and love of creativity. For Levi’s®, bringing Nintendo’s Super Mario™ into the fold was a natural fit. Since Levi Strauss first patented his copper riveted jeans in 1873, the Bay Area brand has been a champion of great design. And Super Mario™ creator Shigeru Miyamoto is one of the most revered designers in the history of video games. With appearances in over 200 games since 1981, Mario, just like Levi’s®, is a globally recognized icon.
The collection itself features bright, saturated colors and graphics alongside fan-favorite characters like Mario, Luigi, Yoshi, and Princess Peach. Super Mario™ elements not only appear in graphics across shirts, hoodies and all-over print denim, but also in details like gold coin graphics peeking out of jean coin pockets, mushrooms and stars on Levi’s® back patches, Levi’s® tabs in special colors with vintage video game-inspired font, and shank buttons in red, blue, green, and yellow. On a 501® ’93 Straight jean, there’s also a special ‘POWER UP’ custom selvedge on the cuff, and a print of Mario himself running around the inside waistband.
Other pieces include Super Mario™ printed Levi’s® tote bags and Levi’s® banana Slings, all-over Super Mario™ print bandanas and billfolds, and Super Mario™ print denim Truckers, shorts, and overalls. It’s a very special collaboration that was made by fans for fans, with a love and enthusiasm that can’t help but shine through.